Publications

BCG’s publications present our latest thinking on today’s most important business topics. Through extensive surveys and rigorous analysis, our experts get to the heart of the issues that matter most to your business. We are always looking at the latest developments in all fields, exploring the trends that are essential for companies to consider in a rapidly changing competitive environment.

We have a long history of generating groundbreaking ideas and breakthrough concepts that have become standard practice for business today. Search our site for the BCG publications that can help you create advantage in your particular area of interest.

Latest Publications

• Report
• January, 2012
• Marketing Capabilities for the Digital Age
• Kate Sayre, Vaishali Rastogi, Paul Zwillenberg, Jody Visser, Alannah Sheerin

• BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

• Read more on bcg.perspectives

• Focus
• January, 2012
• Organizational Capabilities Matter:

  Organization of the Future: Designed to Win

• Fabrice Roghé, Andrew Toma, Julie Kilmann, Ralf Dicke, Rainer Strack

• Organizational capabilities have a major impact on long-term corporate performance, and none matter more than behavioral aspects. But behavioral attributes can have a high impact only when they’re backed by strong structural capabilities. A new BCG Focus explains what organizations can do to develop the appropriate sets of capabilities.

• Read more on bcg.perspectives

• Focus
• January, 2012
• The Connected World: The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy
• David Dean, Sebastian DiGrande, Dominic Field, Paul Zwillenberg
• The Internet is driving growth and job creation, generating up to 8 percent of GDP in leading nations. Its center of gravity is shifting from fixed to ubiquitous access, from developed to emerging nations, and from a passive to a participatory medium. To win, companies must strengthen their “digital balance sheets.”
• Read more on bcg.perspectives